Fractional Strategy & Leadership Partner
For purpose-led organisations with momentum, who need a clearer strategy, stronger leadership and simple systems to support sustainable growth.
Helping leaders build.
I work with social enterprises, not-for-profits and growing small businesses that are rich in purpose and opportunity, but stretched by the realities of growth.
In a focused fractional role, I bring strategy, leadership support and structure so your organisation can grow without burning people out.
Is this you?
This is a fit if:
You’re growing fast it feels exciting and precarious
There’s lots of activity and goodwill, but no clear, shared strategy and alignment
Leaders are carrying people and culture issues and big decisions alone
Volunteers or staff are at risk of burnout
You don’t need a full-time executive, but you do need senior leadership support in the mix
I’m especially at home in social enterprises, not-for-profits and small businesses with a social impact lens.
I am a generalist and very adaptable, but these are key areas of expertise:
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Turning energy into a clear, shared direction. Clarifying what you’re here to do, who you serve and what you will (and won’t) focus on in the next 12–24 months.
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Coaching and supporting founders and key leaders as they navigate growth and change. Designing simple leadership rhythms – meetings, 1:1s, decision forums – that keep everyone aligned and accountable. -
Bringing a social impact lens and governance experience to connect your impact, strategy and brand, so funders, boards and partners can clearly see the value you create and where you’re heading.
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Spotting gaps and friction in your customer and internal experience, then designing simple, human processes and ways of working your team can run. Just enough structure to create clarity and consistency, without bureaucracy.
I work at the strategic and leadership level, so your organisation can grow in a way that’s sustainable for your people and your mission.
Case Study
EMERGENCY MEDICINE ULTRASOUND GROUPS
From “Dying on the Resus Table” to Sustainable, Volunteer-Led Growth
When I first joined EMUGs, it was a year-old movement: passionate, fast-growing and entirely volunteer-led.
There was huge demand and a clear mission, but no strategy, no governance and fragile operations.
Admin staff were burning out, work was being duplicated and there was no clear pathway for funding or structure.
In a fractional Strategy & Leadership role, I:
Led the development of a clear strategy and shared priorities
Helped recruit a board and establish basic governance
Centralised operations and designed structures for a growing volunteer community
Coached the founder through the transition to the next phase of growth
EMUGs became an organised, volunteer-led entity: clearer direction, stronger leadership, more events, significantly increased sponsorship revenue and a stable international volunteer team.
What It’s Like To Work Together
My style is warm, calm and no-nonsense.
I’ll help you see the whole picture and then work with you to make grounded, realistic changes that get you, your team and organisation where you want to be.
Let’s Work Together
Let’s see if we’re a fit
I take on a limited number of fractional Strategy & Leadership partnerships each year.
If you’re a founder or senior leader of a purpose-led organisation and this sounds like what you need, book an exploratory chat.